One win from six at home and a place in the bottom three of the league table indicates that it might have been a necessary change. Should they remain in the top flight, Fulham are just about in the top half in terms of potential earners over stadium naming rights.
Aston Villa are one of the founding fathers of English football and their Villa Park stadium is one of the most famous in the country. That alone might be worth more than the potential monetary value that stadium naming rights can bring in to the club.
A middling home record so far this season, two wins from four, shows that Villa Park is far from the fortress that it once was. Now into the small cluster of clubs outside the top six, starting with Newcastle United. The Magpies have, of course, dabbled with naming rights in trying to secure additional investment, but it hasn't exactly gone to plan. A number of name changes based around the owner's sports group business haven't made much difference to fans who, by and large, simply continue to call the ground St.
James' Park. Under Roberto Martinez, they genuinely look like a team who could push all the way for a European place, with their home form so far yielding four wins and three draws—no defeats. A place in the Champions League would really bump up the potential earnings of the stadium, but even a consistent place in the Europa League would also aid income in that regard. The Blues have a traditionally strong home record—current manager Jose Mourinho has never lost a home league fixture in both of his stints in charge of the club.
So far they have won six and drawn one at Stamford Bridge this term. Their higher potential revenues are based on consistent Champions League appearances and an aggressive global marketing strategy for the club name. Tottenham Hotspur are perennial challengers for the top four, though they infrequently actually achieve their aim. Under Andre Villas-Boas, they have not had the easiest of starts this season, winning only three of their home games so far.
Their big expenditure over the summer should aid a boost for the Champions League places and a big points haul for the league season, which could in turn boost their stadium sponsorship potential.
Another of the most famous grounds in the country, Anfield is home to Liverpool and has been a fortress for them so far this season, yielding five wins and just one loss so far. He was the owner of the club when they bought the stadium back in , making them the first Turkish team to own their own stadium.
Officially though, it's the Ulker Stadium after the food brand. When the legendary Vicente Calderon Stadium was closed back in , Atletico Madrid moved into the brand new Metropolitano Stadium as their new home. The biggest deal on the list is the one that was met with the most controversy at the time.
Sporting goods chain 'Sports Authority' purchased the naming rights to the Denver Broncos home stadium in However, after Sports Authority declared bankruptcy in , the Denver Broncos began pursuing other sponsors to put their name on the stadium. Ford Motor Company was one of the corporations that put the city of Detroit on the map.
Martha Firestone Ford of the famous Ford family current owns the team. The naming rights deal began in and expires in although many fans anticipate that the stadium will be called Ford Field indefinitely.
NRG Energy purchased the naming rights to the Houston Texans home stadium in before the venue opened in The company is headquartered in Houston, Texas. The deal is one of the largest sponsorship agreements in professional sports history and was the largest in the National Football League until recently. Lucas Oil is a California based company that distributes automotive oil and lubricants. With Indianapolis' rich history of auto racing, the company purchased the naming rights to the Indianapolis Colts' home stadium in Everbank, a Jacksonville based financial services company, purchased the naming rights to the Jacksonville Jaguars' home stadium in Everbank Field was previously known as Alltel Stadium.
The Miami Dolphins fan base has been through the ringer when it comes to name changes at their home stadium. However, after receiving a major face lift, the Miami Dolphins organization secured a monster naming rights agreement with Hard Rock Cafe International, Inc. Bank Stadium. The Vikings leveraged a hefty sponsorship agreement when Minneapolis banking giant U.
Bank purchased the naming rights to the stadium. The agreement was signed in and will expire in Those who follow professional sports are generally accustomed to the commercial element being integrated with the end product; so there tend to be fewer fans speaking out against commercialism. A academic study pointed out that there is a sub-group of college fans that are concerned about, and resistant to, commercial influences in sport.
Although the size of this group is unclear, it is certainly more vocal than similar sized groups of pro sport fans. Other research only partially supports this assumption about fan resistance. There has only been a handful of college naming-rights studies published in prominent peer-reviewed sport management journals over the past five years.
A study found that, when presented with a hypothetical basketball arena naming-rights deal, students at the institution responded with anger. They felt like part of what makes them, as fans, and their team special was being threatened.
Given the traditions that make college athletics and each respective institution unique, this could be a serious concern. On the other hand, when it comes to team-related intentions attending future games, buying merchandise, etc. In fact, fans who were very concerned about commercialism in college sports indicated they might be less likely than other fans to attend games if their favorite team sold the stadium name to a corporation, but their team-related intentions were still generally neutral to positive.
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